Meet Janna Overend.
Janna offers an owner’s perspective shaped by more than 30 years in hospitality. She spent 16 years running Fisherville Hotel & Tavern, rebranding and improving the business before a multiple seven-figure exit. She knows how personal it feels when the place depends on your decisions every day.
Janna provides the outside perspective owners are often too close and too busy to find for themselves. She helps what makes a hotel and its place worth choosing, then connects that story with guest experiences, direct relationships, and systems that can keep working when the owner steps away.
Her Hospitality Flywheel brings together the work she has lived and studied: hotel management, concept design, brand strategy, travel writing, and welcoming guests. It is a way to build a hotel people remember and a business that grows stronger with every stay.
Offers
From Commodity to Destination
A Five-Step Flywheel for Building a Distinctive, Resilient and Valuable Boutique Hotel.
The thinking behind the framework
A practical book for the next era of independent hospitality.
From Commodity to Destination shows independent boutique hotel owners how to use a five-step Hospitality Flywheel: Clarity, Automations, Experiences, Trusted Demand and Compounding Value to build a hotel that is distinctive, resilient and valuable.
It is a practical guide to turning what makes a property unique into experiences guests remember, relationships they return to, and business value that strengthens with every stay.