Stop over-paying and over-relying on third party bookings.
I help independent boutique hotels drive more direct revenue through story-led positioning and ultra-local brand strategy.
The result?
A sought out, profitable, and resilient hotel that stays true to its unique character.
there is no competition in uniquness
Hi, I'm JANNA
A hospitality strategist with over 25 years of experience in hotel and restaurant operations, branding, and guest experience.
I help independent boutique hotel owners create more direct revenue, reduce reliance on OTAs, and bring a stronger local story to life in a way that feels unique, authentic and profitable.
If you’re looking for a clearer direction and know something needs to change, book a call with me.
is your hotel a storied place?
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How we would work together
begin with conversation
On our discovery call, we’ll have a conversation about your property, where it is now, and what it could become. Please note I work with a small number of hotels each year, and the very first step is about understanding whether this is the right fit for us both.
We uncover the story
Through the PLACE Framework we begin a deep narrative discovery process by excavating what your property truly has: its history, its roots, its geography, its cultural meaning, and the transformation it offers guests. This becomes the foundation for everything that follows.
hotel comes alive
Design, experience and communication align around the unique story of your place. Not invented, but uncovered and expressed.
Your property becomes something guests feel the moment they arrive, talk about long after they leave, and return to again and again.
READY TO DISCOVER YOUR HOTEL'S POTENTIAL?
Ready to build the life of your dreams?
Let's chat
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