Stop over-relying and over-paying for third party bookings.
I help independent boutique hotels drive more direct revenue through story-led positioning and ultra-local brand strategy.
The result?
A sought out, profitable, and resilient hotel that stays true to its unique character.
A HOTEL WITHOUT STORY BECOMES INVENTORY
Hi, I'm JANNA
A hospitality brand strategist with over 30 years of experience in hotel operations, branding, and guest experience.
I help independent boutique hotel owners create more direct revenue, reduce reliance on OTAs, and bring a stronger local story to life in a way that feels authentic and profitable.
If you’re looking for a clearer direction and want to see whether we’re a good fit, book a call and let’s talk.
is your hotel a storied place?
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How we would work together
begin with conversation
On our discovery call, we’ll have a conversation about your property, where it is now, and what it could become. Please note I work with a small number of hotels each year, and the very first step is about understanding whether this is the right fit for us both.
We uncover the story
Through the PLACE Framework we begin a deep narrative discovery process by excavating what your property truly has: its history, its roots, its geography, its cultural meaning, and the transformation it offers guests. This becomes the foundation for everything that follows.
hotel comes alive
Design, experience and communication align around the unique story of your place. Not invented, but uncovered and expressed.
Your property becomes something guests feel the moment they arrive, talk about long after they leave, and return to again and again.
READY TO DISCOVER YOUR HOTEL'S POTENTIAL?
Ready to build the life of your dreams?
Let's chat
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