Your hotel has a story no OTA can tell
Through story-led positioning and the PLACE Framework™,
I help independent boutique hotels become more visible, more direct-bookable, and less dependent on OTA comparison shopping.
The result?
A sought out, profitable, and resilient hotel that stays true to its unique character.
THERE IS NO COMPETITION IN UNIQUENESS
HI, I'M JANNA
A hospitality professional with over 25 years of experience in hotel and restaurant operations, branding, and guest experience.
I work with independent boutique hotel owners to create more direct revenue, reduce reliance on OTAs, and bring a stronger local story to life in a way that feels unique, original and profitable.
If you’re looking for a clearer direction and know something needs to change, book a call with me.
IS YOUR HOTEL A STORIED PLACE?
How we would work together
WE BEGIN
WITH CONVERSATION
On our discovery call, we’ll have a conversation about your property, where it is now, and what it could become. Please note I work with a small number of hotels each year, and the very first step is about understanding whether this is the right fit for us both.
UNCOVER THE STORY
Through the PLACE Framework™ we begin a deep narrative discovery process by excavating what your property truly has: its history, its roots, its geography, its cultural meaning, and the transformation it offers guests. This becomes the foundation for everything that follows.
YOUR HOTEL COMES ALIVE
Design, experience and communication align around the unique story of your place. Not invented, but uncovered and expressed. Your property becomes something guests feel the moment they arrive, talk about long after they leave, and return to again and again.
READY TO REDISCOVER YOUR HOTEL'S POTENTIAL?
PRIVACY
Copyright 2026 Janna Overend
In Bloom Life LLC
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